There is an activity that is practically a right-of-passage each Winter. It’s when Girl Scout Cookies go on sale. Many people wait all year for those few short weeks when those cookies will be available for purchase and mass consumption. But how much time do you spend thinking about those who are selling the cookies?

The new documentary Cookie Queens follows a few Girl Scouts around the country as they embark on the annual tradition. Some are veterans who are trying to set new personal bests, some have a vested interest in using the fundraiser money for camp, and some are just getting started. But all of them are trying their best to peddle their wares at a fever pitch over a short span of time.

The film follows a quartet of sellers, tracking their goals and their progress. It follows the girls and their families, all of whom become a part of this annual tradition. For some it’s a right-of-passage. For some, it’s about making a statement. And for one little girl, it’s the start of a new adventure. All of their stories are engaging and make up the 91-minute film.

Cookie Queens debuted at film festivals earlier this year and now is expanding to more theaters nationwide, giving a wider audience a chance to watch the film and engage. It comes from writer/director Alysa Nahmias, who does a good job of capturing these stories. There are emotional moments, drama, and sequences that will tug at your heart.

I enjoyed the ride here, and the focus on these girls and their sales efforts. I think others will enjoy this exploration and these stories, too.

Cookie Queens opens in limited release on Friday, August 7.

Matthew Fox is a graduate of the Radio, Television and Film program at Biola University, and a giant nerd. He spends his free time watching movies, TV, and obsessing about football. He is a member of the FSWA. You can find him @knighthawk7734 on Twitter and as co-host of the Fantasy Football Roundtable Podcast.