From Taylor Swift’s showgirl era to Justin Bieber’s iconic laid back fits, celebrities and culture have been inspiring Halloween costumes for years. With spooky season on the horizon, the music enthusiasts at SeatPick analysed Pinterest trends to uncover which artist reigns supreme as the ultimate Halloween muse in 2025. 

Top 10 Artist That Have Inspired Halloween The Most This Year

	Celeb	‘Halloween’ Total Pins & Boards	‘Costume’ Total Pins & Boards	Total Pinterest
1	Taylor Swift	20,183	33,317	53,500
2	Lady Gaga	1,741	11,199	12,940
3	Harry Styles	4,403	5,247	9,650
4	Beyoncé	2,704	5,505	8,209
5	Justin Bieber	4,524	467	4,991
6	Coldplay	659	2,920	3,579
7	Drake	1,713	1,252	2,965
8	Billie Eilish	685	2,011	2,696
9	Rihanna	908	1,313	2,221
10	Sabrina Carpenter	1,173	946	2,119

Taylor Swift is the most inspiring Halloween muse this year 

SeatPick can exclusively reveal that dressing up as Taylor Swift is the most popular Halloween inspiration this year, racking up a total of 53,500 pins and boards – this is 313% more pins than Gaga in second. Thanks to her record-breaking Eras Tour and ever-evolving eras, from cowboy boots and sundresses to sequinned bodysuits and black leather, Swifties have endless costume inspo to choose from, cementing her as the ultimate Halloween muse of 2025.

Ranking second, Mother Monster has always been synonymous with making a statement, and Halloween is her natural stage. With just 12,940 total pins and boards, Gaga costumes remain a go-to for those wanting theatrical drama, from her iconic meat dress to her futuristic Born This Way outfits. 

Harry Styles’ bold, gender-fluid fashion choices have cemented him as a Halloween favourite, placing third. With 9,650 total pins and boards, fans are ready to recreate everything from his feather boas and sequinned jumpsuits to the instantly recognisable pink Love on Tour fits. 

Queen B never misses a chance to serve a look, and Halloween is no exception. Ranking fourth with 8,209 total pins and boards, Beyoncé’s inspiration proves fans are eager to embody her fierce stage presence, whether channeling the Single Ladies leotards, Renaissance-era metallics, or her legendary Coachella outfits. 

Once known for his signature hoodies and snapbacks, Justin Bieber’s laid back style has made him an enduring Halloween choice by placing fifth. With 4,991 total pins and boards, the demand shows fans are still repping his streetwear looks, as well as throwback nods to his floppy-haired teen idol era. In the last few years, we have seen a huge popularity in pairing Justin’s casual vibe with his wife Hailey Bieber’s chic, model-off-duty aesthetic, which has become a popular couple’s costume, giving Halloween duos the perfect mix of effortless cool and star power.

Sabrina Carpenter rounds off the top 10 of Halloween muse inspo

Despite global dominance over the last two years, Sabrina Carpenter only ranks at number 10, becoming a newer Halloween muse for Gen Z. With over 2,000 pins, her recent rise, powered by bold stage outfits and playful, feminine aesthetics, suggest she is slowly striking a chord with fans looking for costume inspo.