We get all kinds of films with all kinds of approaches. The new film The Company Called Glitch That Nobody and Everybody Wanted certainly has a unique story and approach. At times, it can be maddening. But by the end, it’s oddly compelling.

The film comes from writer/director Graham Holliday, who tells the story of a startup that is at a crossroads. It’s a Social Media company called Glitch that has a great idea but no capital and plenty of debt. Over the course of one wild day, the CEO Ev (Coley Bryant) and his partner Sean (Jack Murillo) have to come to a resolution.

By midnight, the company’s debts will be called. Ev has a deal on the table to sell to the biggest Social Media company, Trender. It offers a Billion dollar pay day, but Sean is skeptical. He offers some alternatives, all of which Ev has to weigh as the clock ticks and he deals with personal trials involving his fiancé and his dying father.

Can he get the deal done? Can he save Glitch? That’s the challenge laid out in this film, which drops today. And to tell the story, Holliday employs a unique style.

This film is told in three different time frames—the morning, the afternoon, and the evening—and they all happen simultaneously throughout the film. That makes it a challenge, at times, to follow the action and what’s happening. But it’s all by design.

The non-linear storytelling is meant to build to a boiling point, and the film achieves that. Finally, in the third act, as everything starts to come together across the time frames you feel the tension mounting. That’s important because of the style of filmmaking.

This is also a film where, by design, the actors are never together. Everything takes place over video conferencing or by telephone call. It forces you to absorb everything that’s happening differently because the performers aren’t together, and the story is being laid out in a chaotic, non-linear fashion.

That makes much of the film a frustrating watch. You might even be tempted to bail after a bit because it all becomes a lot to take in. But, if you stick it out, the climax is satisfying in a way that pays off some of the earlier struggles and frustration. It’s not an incredible film but it does provide a satisfying and engaging conclusion, making it a unique swing that somewhat lands its aims.

The Company Called Glitch That Nobody and Everybody Wanted releases today.

Matthew Fox is a graduate of the Radio, Television and Film program at Biola University, and a giant nerd. He spends his free time watching movies, TV, and obsessing about football. He is a member of the FSWA. You can find him @knighthawk7734 on Twitter and as co-host of the Fantasy Football Roundtable Podcast.