A new study by women’s fashion brand Kaiia has revealed that Selena Gomez and Benny Blanco are officially America’s most beloved celebrity couple of 2025.

With a combined Instagram following of more than 421 million and over 60,000 monthly online searches, the couple leads the ranking ahead of Beyoncé & Jay-Z, Zendaya & Tom Holland, and Rihanna & A$AP Rocky.

Since going public in 2023, Gomez and Blanco’s relationship has interested fans worldwide. In December 2024, Blanco proposed with a marquise-cut diamond engagement ring, which is a ring cut Gomez had once referenced in her 2015 lyrics. The custom design even repurposed leftover diamonds into matching earrings.

Why These Couples Stand Out

“It’s rare to see a new couple overtake long-established icons like Beyoncé & Jay-Z, but Selena and Benny’s story shows just how fast public love can grow in the age of social media,” said a spokesperson for Kaiia. “Their engagement secured their place as America’s most admired couple, proving authenticity still wins in pop culture.”

Methodology
The ranking combines two key measures of public visibility: monthly Google search volume (50%) and combined Instagram followers (50%). Each couple’s data was normalized and converted into a composite popularity score out of 100, with higher scores reflecting greater public interest and digital reach.