After another historic EURO win, the Lionesses are set to be rewarded with honours and recognition for being two-time champions. They have also embarked on a packed schedule of celebrations, but once the celebrations wear off, brands are set to capitalise on their skyrocketing popularity and growing influence off the pitch, including major opportunities for the Lionesses on social media.

Lauren James and Liam Williamson have already secured lucrative deals with Pepsi MAX, highlighting increasing brand interest in the Lionesses.¹ With this in mind, the experts at Pinnacle analysed Instagram followers, engagement rate and average likes to determine how much each player could earn per post following their EURO victory.

The lionesses with the highest earning potential on social media

Rank	Player	Start of July Follower Count	End of July Follower Count	PercentIncrease	Engagement Rate	Average Likes Per Post	Estimated Earnings Per Post (£)	Estimated Monthly Earnings (£)
1	Alessia Russo	898,562	963,807	7.26%	5.28%	50,601	4,610	138,300
2	Lauren James	848,976	879,292	3.57%	5.30%	45,959	4,207	126,210
3	Lucy Bronze	792,833	842,307	6.24%	5.42%	45,359	4,031	120,930
4	Chloe Kelly	955,796	1,210,894	26.69%	7.63%	91,569	3,865	115,950
5	Leah Williamson	1,133,568	1,198,062	5.69%	7.78%	92,820	3,824	114,720
6	Ella Toone	736,955	781,590	6.06%	6.19%	48,088	3,744	112,320
7	Beth Mead	553,206	574,564	3.86%	6.98%	39,847	2,760	82,800
8	Alex Greenwood	553,825	574,410	3.72%	4.04%	23,006	2,748	82,440
9	Georgia Stanway	433,290	449,496	3.74%	4.37%	19,567	2,154	64,620
10	Keira Walsh	400,329	404,947	1.15%	12.61%	50,792	1,971	59,130

The full dataset used throughout this study can be found here.

Alessia Russo is social media’s most lucrative Lioness

Pinnacle can reveal that Alessia Russo is the Lioness with the highest earning potentialon social media, estimated to rake in up to £4,610 per post. Russo could surpass her rumoured £500,000 salary at Arsenal, potentially earning up to £1.6m on social media per year. This figure is based on daily branded posts, but even posting just half as frequently (around every other day) could still earn her an eye-watering £829,800. This is no surprise, considering the in-demand forward already has deals with Gucci, Adidas, PlayStation and Beats by Dre.²

Lauren James could earn £126k per month from branded posts

In second place is Lauren James, with the potential to earn £126,210 per month just from branded posts alone. While James’ following hasn’t increased much during the EURO tournament (+3.57%), the talented forward already had an existing fanbase of almost 1 million followers (848,976) with 45,959 likes per post on average, putting her estimated earnings from social media at £4,207 per post. Outside of her recent partnership with Pepsi MAX, James is also sponsored by Beats by Dre, Sure and Nike.³

Lucy Bronze places third with earnings of £4,031 per post

Lucy Bronze ranks third among social media’s most lucrative Lionesses, with estimated earnings of £4,031 per post, equivalent to £120,930 per month. Not just successful on the field, but on social media too, Bronze has leveraged her talent to secure significant endorsement deals with brands such as VISA, Spotify, and Rexona.⁴ The defender has seen a moderate increase in her following post-tournament, rising by 6.24% to 842,307.

Penalty winner Chloe Kelly sees the highest post-tournament increase in followers (+26.69%)

Now the most followed Lioness, Pinnacle’s findings reveal that penalty winner Chloe Kelly’s following has increased by almost a third (+26.69%) since the beginning of the tournament, the highest increase of all players analysed. Despite her eye-watering 1.2m following, Kelly places fourth with estimated monthly earnings of £115,950, or £3,865 per post. The England captain is now a brand ambassador for Gucci, and also has other high-profile deals with brands such as Nike, Pepsi and Calvin Klein.⁴

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Methodology:

1. Pinnacle sought to uncover the players from the England Women’s EURO 2025 squad with the highest earning potential on social media.
2. To do so, the experts utilised the social media analytics tool Social Blade to analyse the Instagram accounts of each player and determine the following:
   1. Following count at the start of July (pre-tournament)
   2. Following count at the end of July (post-tournament)
   3. Percentage increase in follower count post-tournament
   4. Average number of likes per post
   5. Engagement rate
3. The follower count and average number of likes per post were then input into influencer marketing analytics tool Influencer Marketing Hub to reveal each player’s estimated earnings per post.
4. A multiplication formula was then used on this figure to determine estimated monthly earnings, based on the players posting at least 1 post per day for 30 days.
5. All data is correct as of 28/07/25 and is subject to change.
6. The full dataset used throughout this study can be found here.