As the grid prepares for the upcoming British Grand Prix on Sunday 6th July, drivers can also be found cashing in on Instagram. Betsmith analysed the drivers’ Instagram followers, engagement rate and average likes to determine how much each F1 driver can earn in 2025.

F1’s highest earning drivers on Instagram in 2025, revealed

The highest-earning F1 drivers on social media

Rank	Team	Driver	Instagram Followers	Estimated Earnings Per Post
1	Ferrari	Lewis Hamilton	39,300,000	£94,081
2	Ferrari	Charles Leclerc	17,900,000	£42,885
3	Red Bull	Max Verstappen	13,700,000	£32,819
4	Williams	Carlos Sainz	11,100,000	£26,595
5	McLaren	Lando Norris	9,600,000	£23,005
6	Aston Martin	Fernando Alonso	7,300,000	£17,486
7	Mercedes	George Russell	6,300,000	£15,092
8	Alpine	Pierre Gasly	5,600,000	£13,415
9	McLaren	Oscar Piastri	3,500,000	£8,390
10	Williams	Alex Albon	3,200,000	£7,674

Betsmith can reveal that Lewis Hamilton is ranked the highest earning F1 driver online, estimated to rake in up to £94,000 per post, clearing Leclerc by almost £52,000 – he also earns more than Norris, Alonso, Russell, Gasly, Piastri and Albon combined. In a league of his own, Hamilton’s 39 million followers total more than double that of the second-most followed driver, providing him with huge earning potential as his following spans across not only F1 but fashion, music and activism.

The second-highest-earning F1 driver on Instagram is fellow Ferrari teammate Charles Leclerc. With potential earnings per sponsored post reaching up to £42,800, the only Monegasque driver in F1 history has a distinct style that resonates with luxury brands, making Charles the prime target for sponsorship and big deals.

Despite being the three-time world champion and most dominant racer, Max Verstappen ranks as the third-highest-earning F1 driver online. Although he is less engaged on Instagram, he could still earn up to £32,800 per Instagram post – more than the average annual salary in his home country.

Carlos Sainz is estimated to earn up to £26,500 per Instagram post, placing him fourth. His huge following showcases his legacy in the sport, earning more than some of the bigger teams in the rankings. Lando Norris follows in fifth (£23,000) due to his Twitch streaming and popularity in esports. Despite having fewer followers than Sainz, Lando’s highly engaged followers maximise his earning potential on Instagram.

Rank	Team	Driver	Instagram Followers	Estimated Earnings Per Post
11	Red Bull	Yuki Tsunoda	2,700,000	£6,474
12	Haas	Esteban Ocon	2,500,000	£5,999
13	Haas	Ollie Bearman	2,500,000	£5,995
14	Sauber	Nico Hulkenberg	2,100,000	£5,032
15	Mercedes	Andrea Kimi Antonelli	1,600,000	£3,844
16	Aston Martin	Lance Stroll	1,400,000	£3,354
17	Sauber	Gabriel Bortoleto	1,100,000	£2,647
18	Racing Bulls	Liam Lawson	1,000,000	£2,409
19	Alpine	Jack Doohan	440,000	£1,587
20	Racing Bulls	Isack Hadjar	404,000	£1,464

Shout out to https://www.betsmith.com/en/blog for the incredible breakdown.