New York, New York  (June 17 2025) Worldwide Entertainment Group has announced the appointment of Bruce Wheeler as President, Live Performance Group.

Bruce brings stellar experience in live entertainment and guest experiences along with touring and venue management. He will grow the live performance group inclusive of festivals, tours, corporate events and other properties, working across all of the WEG divisions to include the Talent Management and Licensed Merchandise Groups. Bruce reports directly to Dave Lory, President of WEG. 

Lory says, “Bruce is the ultimate professional and his experience in running live events and maximizing every aspect of the live event experience will be an incredible addition as we build the Worldwide Entertainment Group.”  

Wheeler comes to WEG with an impressive tour client history, executive stints at major and independent labels, plus venue leadership roles at Central Park SummerStage, The Capitol Theatre and The Beacon Theatre in New York.  “I am thrilled to join Dave and his outstanding team as we launch this division within Worldwide Entertainment Group. We’ll produce, promote, and present compelling shows, tours, and events, while also developing new properties and uncovering fresh opportunities in the live entertainment space.”

ABOUT Worldwide Entertainment Group (WEG):

Founded in 2024, Worldwide Entertainment Group (WEG) based in New York is an innovative entertainment and music management group focused on a holistic approach to artists and programs that develop careers but also serve them within all assets of the business needs. Led by entertainment veteran executives Joshua Simons, Dave Lory and Dick Wingate the company is in a unique position to provide the full spectrum of services including talent management,  marketing, promotion, licensing, event management and career development.  For more information about Worldwide Entertainment Group (WEG) please visit www.wweg.com