The Final Copy of Ilon Specht premieres in March to time with Women’s History Month. The film will globally debut on March 8^th (International Women’s Day) on YouTube (via TED in their first film distro deal ever) + will stream on Prime Video.

Directed by Oscar- winner, Ben Proudfoot (The Last Repair Shop, The Queen of Basketball), who’s known for profiling little-known female trailblazers (Motorcycle Mary, The Best Chef in the World), the film tells the story of the then 23-year-old former copywriter who created L’Oréal Paris’s iconic slogan, “Because I’m Worth It.” At a time when women’s worth was dictated by men, Ilon, (a real-life Peggy Olson), defiantly penned a love letter to women and ushered in a new era of feminism.

SYNOPSIS 

“An intimate deathbed account of the unsung advertising genius who coined L’Oréal’s iconic slogan, a four-word feminist manifesto that, against all odds, changed advertising forever.” Through a series of moving, and at times, comical interviews with Ilon and her stepdaughter Alison (who’s a subject of the film), viewers glimpse the icon’s extraordinary life and fiery spirit as the two women reflect on her personal and professional legacies.