AN ARMY OF ORCS INVADE AROUND THE WORLD AS THE LORD OF THE RINGS: THE RINGS OF POWER LAUNCHES SEASON TWO

Orcs and Damrod the Hill-troll Spotted on the March in Eight Cities on Wednesday, August 28, Including New York, Los Angeles, Brazil, London, Buenos Aires, Mexico, Sydney and the Philippines Ahead of the Amazon Original Series Season Two Premiere on Prime Video on Thursday, August 29

CULVER CITY, CA —August 28, 2024— On August 28th, Prime Video launched a global orc invasion of eight major cities around the world to help promote the second season premiere of hit Amazon Original series, The Lord of the Rings: The Rings of Power. 

Through ‘fake out of home’ (FOOH), physical builds in Times Square, anamorphic billboards, and social, influencer, and publicity engagement, the invasion signaled the arrival of a darker, more dangerous season with an army of Orcs, and Damrod the Hill-troll, on the loose. 

Prime Video worked with experiential agency Unobtanium to build out a physical space in the heart of Times Square that showed the aftermath of rampaging Orcs in New York City, now dubbed ‘New Orc City.’ This area, which showcased a ravaged newsstand, was placed directly under the show’s existing anamorphic Times Square billboards. Prime Video also worked with the agency Lunar on all the FOOH designs seen around the world, which highlighted Orcs and Damrod invading the following eight cities: New York, Los Angeles, Ouro Preto, Brazil, London, Buenos Aires, Campeche City, Mexico, Sydney and Bantayan Island in the Philippines. 

The first three Season Two episodes of The Lord of the Rings: The Rings of Power will premiere at midnight PT/3:00am ET on August 29, 2024, with additional new episodes streaming at the same time each Thursday thereafter until the gripping season finale on October 3, 2024. 

In Season Two of The Rings of Power, Sauron has returned. Cast out by Galadriel, without an army or ally, the rising Dark Lord must now rely on his own cunning to rebuild his strength and oversee the creation of the Rings of Power, which will allow him to bind all the peoples of Middle-earth to his sinister will. Building on Season One’s epic scope and ambition, the new season plunges even its most beloved and vulnerable characters into a rising tide of darkness, challenging each to find their place in a world that is increasingly on the brink of calamity. Elves and dwarves, orcs and men, wizards and Harfoots—as friendships are strained and kingdoms begin to fracture, the forces of good will struggle ever more valiantly to hold on to what matters to them most of all… each other.