We are fresh into the New Year, meaning only one thing, the NFL Playoffs are set to kick off, and we will crown a new Super Bowl Champion. That said, great news Super Bowl LVIII will air Sunday, February 11, on CBS and Paramount+. We have a fun ad to share with you that intertwines the Paramount Brand with the NFL.
The new spot features Decepticon Scourge from Transformers: Rise of the Beasts (voiced by Peter Dinklage) attempting to face off against Buffalo Bills Quarterback Josh Allen, joined by a mix of characters from across Paramount+ titles and properties including Dora (Dora the Explorer) and Peppa Pig (Peppa Pig) as NFL on CBS announcers Tracy Wolfson, Jim Nantz and Tony Romo commentate on Scourge’s failed offense attempts.
The new ad premiering this Sunday is the 14th installment in the A Mountain of Entertainment™series and created by agency partner Droga5. The spot brings together a humorous mismatch of legacy characters, star athletes and iconic announcers, leveraging Paramount+’s breadth of popular franchises, characters and talent.
Paramount+ will be streaming Super Bowl LVIII on February 11.




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